tag:blogger.com,1999:blog-4742539923395043925Fri, 11 May 2012 19:20:30 +0000lead nurturingrelationship marketingdirect mailemail marketingwebformspersonalizationmulti-mediahttp://blog.smarttracks.com/noreply@blogger.com (Jen)Blogger14125tag:blogger.com,1999:blog-4742539923395043925.post-4547390600382632858Wed, 09 Dec 2009 22:51:00 +00002009-12-09T16:10:57.447-07:00direct mailTrying to decide whether to print and send your mail bulk or first class mail? It can be quite the dilemma: how long will it take to print, how long will it take to mail, etc?In general, it takes the same amount of time to print either bulk or first class but volume affects the timing. Delivery times vary, but as a rule, first class takes about 1-5 business days (anywhere in the domestic U.S.), http://blog.smarttracks.com/2009/12/bulk-or-first-class.htmlnoreply@blogger.com (Jen)0tag:blogger.com,1999:blog-4742539923395043925.post-2476777569188770041Mon, 30 Nov 2009 17:00:00 +00002009-12-03T15:17:30.981-07:00webformsDo you use webforms, landing pages, or squeeze pages in your marketing strategy? Here are some reasons why you should and how they can optimize your campaign strategy.Webforms are kind of like “questionnaire” pages you get when you land on a website. They typically include first-time qualifying questions to determine whether your visitor is a fit for your client.Here are the key reasons you http://blog.smarttracks.com/2009/11/6-benefits-of-webforms.htmlnoreply@blogger.com (Jen)0tag:blogger.com,1999:blog-4742539923395043925.post-4456457595236925120Fri, 20 Nov 2009 17:48:00 +00002009-12-03T15:35:53.978-07:00email marketingA lot of companies have jumped on the email bandwagon to communicate with their customers and prospects – in fact, in a recent survey, we found 90% of companies use only email to communicate.Sure, email is faster and cheaper, but is it better?Consider these facts:Nearly 70% of respondents said they had multiple email accounts. - AOL/Beta Research Corporation (2008)60% of users employ two or more http://blog.smarttracks.com/2009/11/4-reasons-not-to-use-email.htmlnoreply@blogger.com (Jen)0tag:blogger.com,1999:blog-4742539923395043925.post-8480521672400157744Thu, 15 Oct 2009 19:24:00 +00002009-12-03T15:12:50.795-07:00relationship marketingAdmit it. We’ve all tried the “spray and pray” method of direct marketing - yours truly included - and received marginal results. But now's the time to move forward fearlessly to achieve a higher ROI using relationship marketing strategies.To some marketers, however, the word "relationship" conjures up fears of all the hand holding they'll have to do with their client, and how much time and http://blog.smarttracks.com/2009/11/5-ways-to-get-started-with-relationship.htmlnoreply@blogger.com (Jen)0tag:blogger.com,1999:blog-4742539923395043925.post-3855798160787859254Thu, 24 Sep 2009 07:41:00 +00002009-12-09T16:12:32.619-07:00direct mailIn this digital era of ours, direct mail may be seen as something from the past. But you still need direct mail to reach those prospects you’re unable to contact through email. Plus, it’s a cost-effective way to stay in touch.Mac McIntosh says:“Reach customers and prospects with direct mail. If your budget is tight, consider personalized, laser-printed letters or postcards. These formats are somehttp://blog.smarttracks.com/2009/09/is-there-hope-for-direct-mail.htmlnoreply@blogger.com (Jen)3tag:blogger.com,1999:blog-4742539923395043925.post-3620583665697211665Thu, 17 Sep 2009 07:00:00 +00002009-12-03T15:36:19.092-07:00email marketingHave you ever received an email that relied on images to carry the message? I received one the other day and here’s what it looked like:As a marketer, of course I want to know what’s behind the brown curtain, but what about the others who don’t?What happens when this same message is viewed via a Smartphone? Here’s what it looks like:The one saving grace is the option to view this email a browserhttp://blog.smarttracks.com/2009/09/dont-make-this-common-email-mistake.htmlnoreply@blogger.com (Jen)1tag:blogger.com,1999:blog-4742539923395043925.post-6349076672769263604Thu, 10 Sep 2009 07:27:00 +00002009-12-03T15:12:50.797-07:00Here’s what a typical lead database looks like according to Marketing Sherpa:11% are mid-term73% are long-term7% are sales-ready9% are duds This means that 84% of prospects in your database are interested but not ready to buy, yet. Make sure you stay in touch with them and send relevant follow-up personalized communications.http://blog.smarttracks.com/2009/09/are-you-ignoring-your-just-interested.htmlnoreply@blogger.com (Jen)0tag:blogger.com,1999:blog-4742539923395043925.post-5702186238518651390Thu, 20 Aug 2009 19:57:00 +00002009-12-09T16:13:03.748-07:00lead nurturingAccording to a recent survey, 69% of marketers say nurturing high-quality leads is their #1 challenge. But lead nurturing doesn't have to be as difficult as it seems. Especially if you have the right tools to get there.Below are five tips to keep in mind when nurturing leads:Do you have an automated way to keep in touch with "just-interested" prospects over time until they are "sales-ready?"Can http://blog.smarttracks.com/2009/08/5-tips-to-nurture-leads.htmlnoreply@blogger.com (Jen)0tag:blogger.com,1999:blog-4742539923395043925.post-3647148518528093534Mon, 10 Aug 2009 13:51:00 +00002009-12-03T15:12:50.797-07:00personalizationThe other day, I was talking to a colleague about personalization and how important it is to get it right. He used the example of his wife who recently purchased some new baby items online for her daughter’s new baby boy. Since purchasing these items, the store has sent her numerous offers.As far as the practice of relationship marketing goes, the store sort of got it right: they continually sendhttp://blog.smarttracks.com/2009/07/dont-ask-dont-sell-when-personalization.htmlnoreply@blogger.com (Jen)0tag:blogger.com,1999:blog-4742539923395043925.post-3578849394998347859Mon, 03 Aug 2009 14:40:00 +00002009-12-09T16:13:31.888-07:00relationship marketingAs a marketer, you’re probably familiar with the concept of relationship marketing. But do you practice it? Here’s why you should and 7 steps to implement relationship marketing– now.Relationship marketing is about having multi-media, multi-touch programs in place that enable you to stay in touch with prospects, customers, constituents, donors, volunteers and members over time so they eventually http://blog.smarttracks.com/2009/07/why-you-should-care-about-relationship.htmlnoreply@blogger.com (Jen)2tag:blogger.com,1999:blog-4742539923395043925.post-23823623924666660Wed, 29 Jul 2009 14:45:00 +00002009-12-03T15:12:50.798-07:00direct mailContrary to popular belief, direct mail isn’t dead. It’s alive and well. But some companies don’t realize the positive impact it can have on their bottom line. That’s probably because they’ve been burned by traditional marketing “spray and pray” methods and no longer believe in the value of direct mail.Results from direct mail shouldn’t be something you have to pray for. Planned carefully and http://blog.smarttracks.com/2009/07/ten-reasons-to-use-direct-mail.htmlnoreply@blogger.com (Jen)2tag:blogger.com,1999:blog-4742539923395043925.post-1040576684466426262Tue, 28 Jul 2009 20:58:00 +00002009-12-09T16:14:04.812-07:00email marketingFrom B2B: More than 20% of commercial, permission-based e-mails are failing to reach the inboxes of intended subscribers. 17.4% of business email isn't delivered at all, with no hard bounce message or other notification of non-delivery.That's why it's important to use a multi-touch, multi-media communications (email and direct mail) to reach your audience.http://blog.smarttracks.com/2009/07/dont-put-all-your-marketing-eggs-in-one.htmlnoreply@blogger.com (Jen)0tag:blogger.com,1999:blog-4742539923395043925.post-904813575304305545Thu, 23 Jul 2009 16:08:00 +00002009-12-09T16:14:16.643-07:00direct mailAnthropologie recently sent out a birthday mailer to one of its customers who wrote about how clever it was.This goes to show that direct mail isn’t dead and in fact, is still very much appreciated. The truth is, people still like getting stuff in the mail – they like seeing it, holding it in their hands and feeling special - especially when it’s relevant to them. Even though the Anthropologie http://blog.smarttracks.com/2009/07/yet-another-example-direct-mail-isnt.htmlnoreply@blogger.com (Jen)0tag:blogger.com,1999:blog-4742539923395043925.post-7928623665448846917Wed, 15 Jul 2009 14:50:00 +00002009-12-09T16:14:33.589-07:00multi-mediaNow, more than ever, you need a strong lead nurturing program.From the 1,000 marketers surveyed for this study, aside from sending a general email newsletter to nurture leads:56.2% are using additional, targeted emails to nurture prospects48.9% use telemarketing to further qualify leadsHowever:Only 23.2% said they use direct mail for nurturing programs. They miss out on the benefits of a lead http://blog.smarttracks.com/2009/06/use-multi-media-approach-to-gain.htmlnoreply@blogger.com (Jen)0