Thanks for your comment, Alastair. It's true: ...

2009-08-19T11:21:30.074-06:00

Thanks for your comment, Alastair. It's true: in today's economy it's important to focus on the clients you already have and whatever you can do to strengthen those relationships.

I really like this post and the appraoch to relati...

2009-08-19T08:30:16.911-06:00

I really like this post and the appraoch to relationship marketing in general. More companies need to grasp this concept especially at the moment when attaining new clients is difficult. You need to ensure that your client churn is kept to a minimum and if anything direct your marketing efforts to up and cross selling.

I believe that the ultimate aim is to create long term

Comments on SmartTips from SmartTracks: 7 Steps to Relationship Marketing

Thanks for your comment, Alastair. It's true: ...

I really like this post and the appraoch to relati...