6 Benefits of Webforms

Do you use webforms, landing pages, or squeeze pages in your marketing strategy? Here are some reasons why you should and how they can optimize your campaign strategy.

Webforms are kind of like “questionnaire” pages you get when you land on a website. They typically include first-time qualifying questions to determine whether your visitor is a fit for your client.

Here are the key reasons you should use webforms:

1. As already mentioned, they serve to qualify new prospects.
   
   
2. Webforms save money. Instead of paying someone to make cold calls to find out what you want to know, set up a webform instead.
   
   
3. Webforms are a convenient way to communicate with prospects. Direct prospects to your webform via email or direct mail and the webform does the rest.
   
   
4. Webforms allow you to personalize information. Prospects’ birthdays, intention to purchase, company information, etc will allow you send personalized communication via email and direct mail to make communication more relevant.
   
   
5. Webforms trigger multi-channel campaigns. Once prospects fill out the webform and click “send,” you’re on your way to multi-channel communication and furthering the relationship.
   
   
6. Webforms allow prospects to opt-in. Ask respondents whether they want to receive your newsletter, your weekly email, updates, or additional communication from you.
   

Do you use webforms as part of your marketing strategy? Why or why not? What other benefits have you experienced from using webforms?

4 Reasons not to use Email

A lot of companies have jumped on the email bandwagon to communicate with their customers and prospects – in fact, in a recent survey, we found 90% of companies use only email to communicate.

Sure, email is faster and cheaper, but is it better?

Consider these facts:

• Nearly 70% of respondents said they had multiple email accounts. - AOL/Beta Research Corporation (2008)
• 60% of users employ two or more personal email addresses, giving a different address to entities they do not trust while maintaining separate accounts for trustworthy sources. - Habeas (2008)
• 60% of people who read an email only see or read 50 percent of the message. - Jeanniey Mullen ClickZ (2005)
• 46% of internet users say commercial emails they receive are not targeted to their needs. - eMarketer (2006)
  

The key to getting customer and prospect attention is through an integrated marketing approach using both email and direct mail. This ensures your message will be seen and heard.
Do you agree with this post or disagree? Tell us about your preferred methods of communication.