4 Reasons not to use Email

A lot of companies have jumped on the email bandwagon to communicate with their customers and prospects – in fact, in a recent survey, we found 90% of companies use only email to communicate.

Sure, email is faster and cheaper, but is it better?

Consider these facts:

• Nearly 70% of respondents said they had multiple email accounts. - AOL/Beta Research Corporation (2008)
• 60% of users employ two or more personal email addresses, giving a different address to entities they do not trust while maintaining separate accounts for trustworthy sources. - Habeas (2008)
• 60% of people who read an email only see or read 50 percent of the message. - Jeanniey Mullen ClickZ (2005)
• 46% of internet users say commercial emails they receive are not targeted to their needs. - eMarketer (2006)
  

The key to getting customer and prospect attention is through an integrated marketing approach using both email and direct mail. This ensures your message will be seen and heard.
Do you agree with this post or disagree? Tell us about your preferred methods of communication.