Don't Make this Common Email Mistake

Have you ever received an email that relied on images to carry the message? I received one the other day and here’s what it looked like:



As a marketer, of course I want to know what’s behind the brown curtain, but what about the others who don’t?

What happens when this same message is viewed via a Smartphone? Here’s what it looks like:


The one saving grace is the option to view this email a browser, but that’s an extra step customers and prospects need to take in order to get your message. And in these days of faster, quicker, better, don’t count on them making the effort. Simpler is better.