Are You Ignoring Your “Just-Interested” Prospects?

Here’s what a typical lead database looks like according to Marketing Sherpa:

• 11% are mid-term
• 73% are long-term
• 7% are sales-ready
• 9% are duds

This means that 84% of prospects in your database are interested but not ready to buy, yet. Make sure you stay in touch with them and send relevant follow-up personalized communications.