Use a Multi-Media Approach to Gain Attention

Now, more than ever, you need a strong lead nurturing program.

From the 1,000 marketers surveyed for this study, aside from sending a general email newsletter to nurture leads:

• 56.2% are using additional, targeted emails to nurture prospects
• 48.9% use telemarketing to further qualify leads

However:

• Only 23.2% said they use direct mail for nurturing programs. They miss out on the benefits of a lead nurturing approach

Conclusion: You need a combination of media for a strong lead nurturing program. The more vehicles you have to stay in touch with prospects and customers throughout their different stages of the buying process, the better.